Limestone + Cedar
What was the inspiration that led you to start Limestone + Cedar?
I love candles. They are simple little luxuries that can make any space feel warm and tranquil. After some researching, I tried making my own one day. I had participated in a KBB clean up, where I found a cool old glass bottle and decided to try using it as a candle vessel. The idea came together from there!
How do you test and develop the scents that you make?
The natural environment and historic heritage of Bermuda is what drives the inspiration for each scent. I like the idea of the customer having a connection with the candle name, even before they smell it. For example, when people see ‘Tank Rain’, they always smile and are excited to see what it smells like! I design the fragrances around the names and will mix and test fragrances until it’s just right.
How have you merged work in graphic design, photography and making your own candles, and how do you prioritise them in terms of importance to you?
Finding something that fuels all of your passions together is a wonderful thing! As a graphic designer, I’m able to develop and evolve the brand directly. As everything is visual these days, I have developed my product photography skills for L+C’s social media posts. I also love the hands on creative work with the candle making. It’s all about multi-tasking and prioritising these things in terms of what is most important at the time.
What are some of the challenges faced with freelance work here in Bermuda?
Freelancing successfully in Bermuda is all about networking and connections. You really need to put yourself out there which can be scary, but one thing will open the doors to another. I would say Bermuda is very supportive of entrepreneurs and small businesses – there are so many opportunities out there from vending markets to networking events, you just need to go for it.
I like the idea of the customer having a connection with the candle name, even before they smell it. For example, when people see ‘Tank Rain’, they always smile and are excited to see what it smells like! I design the fragrances around the names and will mix and test fragrances until it’s just right.
What type of subject matter do you most enjoy shooting from a photography standpoint?
When it comes to photography of the candles, I like to design photos around the brand message. I’ll incorporate aspects of nature such as plants, shells and use raw wood or stone materials to really convey eco-friendliness and the connection to nature.
What other brands inspire you and the direction of Limestone + Cedar ?
Anthropologie! I love that rustic, natural feel of their brand.
All of the materials in your candles are sustainably sourced. Why was that important to you and did that pose any challenges?
Our bottles are recycled, the wax is 100% natural soy (this also means they do not emit any harmful toxins like paraffin candles do), the wicks are cotton and the fragrances are high quality. Being a sustainable product was a hugely important factor that drove L+C. We have such a problem with our throwaway culture these days, you can see it around Bermuda more and more. I wanted a product that isn’t harmful to the earth and also spreads the message of going green.
What kinds of marketing channels have you found most helpful for you in terms of building the Limestone + Cedar brand?
Social media channels such as Instagram and Facebook are wonderful tools to help build a new business. Vending at markets, where you meet people face-to-face is what really gets your product out there – especially in Bermuda. You get direct feedback from the customers, get inspired by others and have a platform to talk about your products to real people.
What are your future plans for Limestone + Cedar and beyond?
I am working on expanding the product line with some larger 3 wick candles – everyone is getting excited about these! In the new year, there are plans of hosting some ‘Sip + Pour’ events, where you make your own candles while sipping on wine – two of the best things! I would also love to expand the brand internationally and one day have a store set up in Bermuda.